This Is How Acura's Boss Will Make The Brand For Enthusiasts Again

Acura's Jon Ikeda can't wait for Type S and to watch aftermarket to attack new RDX crossover.

As Acura regains its mojo with stunning designs that ditch the lambasted shield grille affixed to previous-generation models, many fans of the Japanese luxury brand still pine for the return of storied models such as the Legend and Integra. Acura may not be far off the mark of those historical models as it pushes its products more toward performance segments, but what product could capture the attention and fervor of buyers like the Integra of yore? We recently spoke with Acura's Jon Ikeda to ask him about the brand's future plans.

In an interview with CarBuzz, Ikeda, general manager and vice president of Acura Division for American Honda Motor Company, explained how the brand plans to win the hearts and minds of enthusiasts again—and it starts with going back to its roots. “It didn't take long at our company to ask, ‘Hey, what were we known for?’” Ikeda explained regarding Acura's resurgence. “You talk to any enthusiast about Acura and they’re going to start talking about Integras and Legend coupes and the old NSX. That’s where our heart is.” Ikeda, a 28-year designer and Acura's latest boss, has some bold plans, one of which is to bring back Type S models.

“It can't come soon enough,” he said. “We’re selling race cars now—GT3 NSXs. This brand sells race cars. All that is in our roots. That’s where our DNA is. That’s where the whole transformation is starting to happen—and we wanted to do it quickly. So we came out with the Precision Concept that’s a lot edgier, a lot more performance oriented. We brought A-Spec in and brought the performance up. And we announced Type-S is in the future for us. All of those things are coming together as quickly as possible for us.” Still, it won't be just A-Spec and S-Type models receiving performance bits. Ikeda wants to make performance a core tenant of the brand by learning from Integra.

“One of the things you can look at is that there’s some Integra goodness here [in the RDX]. Its performance is at the heart of everything that we’re doing. The enjoyment of driving these things … there used to be a big gap between a truck and what an Integra could offer. But with torque vectoring and turbo engines. All of those things coming together, there’s a lot of goodness you can draw out from a performance ” While the Acura boss didn't give much comment on an RDX Type S beyond “never say never,” he does want the aftermarket to get its hands dirty with the new crossover—something that used to happen with Acuras of the past.

“What would happen if we slammed this car down? I don’t know. But there’s a lot of goodness in here for a lot of people to think about. I think people are going to get creative. I hope they do. I hope to see someone do something like that because that’s the way it was in the past. People weren’t shy about doing something to their cars.” That doesn't mean Acura will only be about crossovers. Ikeda believes there's a place for cars in the brand's future. “We’re focused on revamping a nice, balanced portfolio. If we just do what everyone says—‘Cars are dead! Trucks are the future!’—everything will turn into a Range Rover and that will be it.”

Acura's newest model, the Ohio-built 2019 RDX revealed at the 2018 New York Auto Show, will go on sale mid-way through this year.

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Acura's Future Vehicles

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Acura's Surprise New 2019 ILX Debuts

Unforeseen developments!

Acura has just announced its 2019 ILX has undergone a surprise refresh ahead of its October on-sale date. Just because it arrived unexpectedly, doesn't mean the new sheet metal is unappreciated, as now Acura’s entire lineup sports a cohesive company design language.

It’s an important car for Acura, the company says the ILX actually captures the highest percentage of millennial buyers in-segment and as a result, the brand has stepped up its game to offer a more sporty and sophisticated looking exterior, premium cabin features, and new technology. Key among the upgrades is the inclusion of the AcuraWatch driver assistance tech suite as standard fitment. This includes collision mitigation braking, forward collision warning, lane keep assist, adaptive cruise control, road departure, and lane departure warning.

The revised front fascia centers around Acura’s diamond pentagon grille, a welcome departure from the awkward looking beak. Flanking the new grille are an updated pair of Acura's Jewel Eye LED headlights, this time featuring seven elements instead of five. The rear gains a new decklid, LED taillights, and lower diffuser with exposed exhaust outlets. There’s also a range of wheel designs and five new exterior paint shades.

Moving into the cabin, the ILX is now available with Acura’s dual-screen infotainment system with refreshed software that’s 30 percent faster and more intuitive to use. There are reshaped seats, and new silver finished trimmings, chrome inserts on the dashboard, and a machine-finished push-button start.

Lastly, Acura decided to add an A-Spec appearance package which is available on cars equipped with Premium or Technology packages. A-Spec cars get distinctive dark design elements, bigger wheels, and unique color options both inside and out. The 2.4-liter naturally aspirated four-cylinder carries over from 2018, it produces 201 horsepower and hooks up with an eight-speed dual-clutch gearbox.

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