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How Much Profit Does Porsche Average In One Day?

Put it this way, a lot more than you’ll make all year.

Porsche is the envy of many automakers not only because of its brilliant lineup, historical past, and state-of-the-art engineering and design departments but also due to its outstanding branding. The name Porsche gives instant recognition to greatness, like Ferrari. But Ferrari has an all-supercar lineup (though an SUV is coming) while Porsche offers a greater variety of still outstanding vehicles. And it’s because of all that Porsche continues to post impressive earnings.

In 2017, for example, it earned more than $4.82 billion before taxes, according to the exchange rate on November 8, the day CNBC did a few calculations of its own regarding Porsche’s finances. For example, based on the above dollar amount, Porsche earns just under $153 every second.

Going further, it averages $9,176 every minute, almost $550,595 per hour, over $13.2 million every day, and $92.8 million a week. Shocking, we know. CNBC also noted that Porsche every six seconds earned just over $917 in profit before taxes in 2017. To put that into some perspective, that figure is more than the median weekly earnings ($887) in the US for wage and salary workers in the third quarter of this year. In total revenue for 2017, Porsche took home just over $26.85 billion, or $73.3 million a day. Porsche, one could say, has mastered not only the sports car with its famed 911 but also high-performance luxury sedans and SUVs.

The cheapest Porsche, the 718 Cayman, begins at $56,900 and the most expensive, the 911 GT2 RS, goes for nearly $300,000. With a price and model range like that, it’s really not at all surprising Porsche earns what it does. And those figures are only likely to increase for 2018 and beyond. Remember, next year Porsche’s first all-electric model, the Taycan, will debut and not long after that the production version of the Mission E Cross Turismo Concept will arrive. Changes are happening at Porsche, but won’t change is its proven ability to earn lots of money.

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Introducing The Porsche 911 Speedster Concept: A Topless GT3

This stunning concept celebrates 70 years of the 911.

The next generation 992 911 is right around the corner, but Porsche typically likes to release a few special edition cars before putting a 911 out to pasture. Rumors were circulating that Porsche would revive the Speedster name, and it looks like the speculation was correct. The last Speedster was based on the 997 generation 911, and came out back in 2010. Unfortunately, this new 991.2 Speedster is only a concept car, and Porsche says it is a “potential series-production version.” That's Porsche speak for "we're building it, wink, wink."

As we expected, the chassis comes from the 911 GT3, which means this concept is powered by the same 4.0-liter flat-six producing more than 500 horsepower. Unlike the previous Speedster, which was PDK only, this Speedster will be offered with the option of a six-speed manual transmission. Inside and out, Porsche has focused on making the new Speedster as light as possible. The car ditches a traditional convertible top in favor of a light weight tonneau cover. The weight saving diet gets even more extreme with the removal of the infotainment system and air conditioning. This concept car is definitely for purists only.

As you'd expect, Porsche didn't just grab a GT3 off the line and cut the roof off. The body is based on a Carrera 4 Cabriolet, but the wings, hood, and rear deck are all made from lightweight carbon fiber. Of course, that rear deck features a double bubble, harkening back to the original 911 Speedster in 1988. Porsche says this concept was designed to pay homage to predecessors like the 356 1500 Speedster. Even the silver paint with brown leather interior is meant to harken back to classic Porsche Speedster models. Other small details from the past include a '50s-style central fuel cap on the hood and classic-style mirrors.

To finish it all off, Porsche placed the number 70 on the car to celebrate 70 years of the 911. Combine the livery with classic-style 21-inch Fuchs wheels, and the 911 Speedster looks remarkably retro. Although this is only a concept, we have a strong feeling that Porsche will build a few examples for a select group of lucky customers. We also expect that the loyal Porsche fans who can afford a Speedster are already on a list to buy one, and prices will instantly skyrocket as soon as they hit the used market.

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Porsche Mission E Will Destroy The Tesla Model S At The Track

The Tesla may dominate at the drag strip, but the Porsche will own lap times.

As development continues on the upcoming production version of the all-electric Porsche Mission E concept, we know this so far: there are separate motors for the front and rear axles, and there’ll be a combined output of over 600 hp, 0-60 mph time of less than 3.5 seconds and the sprint to 124 mph will be in under 12 seconds. Do a quick comparison and you’ll see the Tesla Model S is faster in a straight line, meaning a drag race. On track, however, it’s a different story.

Car and Driver spoke with Joachim Kramer, Porsche’s director of power electronic for the Mission E, who not only confirmed the Mission E is being developed for optimal track day performance, but also that “The quick-charge cooling demand on the system is not higher than the demand when we go on a racetrack. That’s our development goal: to perform on the Nurburgring and other racetracks.” This will specifically be made possible thanks in part to a single liquid-cooling system designed regulate control and regulate temperatures. For example, the battery itself will not exceed 185 degrees Fahrenheit, but the motor itself will work just fine at far higher temperatures.

Even the air-conditioning compressor plays a part in regulating and cooling the systems during fast driving and even fast charging. In other words, Porsche understands that waiting several minutes for the battery to cool off in between track runs won’t be acceptable for many buyers. What’s the point of a track day if one is constantly being interrupted by their EV’s battery needing some cool off time? Porsche has clearly done its homework and this technological advancement will serve it well especially once its Formula E racing team gets into action next year.

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Porsche Wants To Make A Naturally Aspirated 911 With 9,500 RPM Redline

Looks like the new GT3 RS might not be the last naturally aspirated Porsche 911 ever.

The new GT3 RS is the most powerful naturally aspirated 911 Porsche has ever built. But with rumors suggesting the next-generation model will be turbocharged, it also seems like a swansong for sublime-sounding naturally aspirated 911s. There's no need to worry however, because they’re here to stay for the foreseeable future. In an interview with Motor, Thomas Mader, Project Manager GT Road Car Engines, said “there will be a future” for natural aspiration when asked about the next-generation GT3 RS being turbocharged.

He went on to say it should still be possible to make naturally aspirated engines more fuel efficient to eliminate the need for forced induction. When asked if the current 4.0-liter unit will be the last, he replied “I don’t think so.” He also admitted that it’s possible to increase the engine’s displacement beyond its current 4.0-liter capacity but added that “the engine designers would have to look at that.” An increase in revs is more likely to happen in a future model, however, implying that the ultimate naturally aspirated 911 road car is still to come. The existing flat-six powering the 911 GT3 RS revs all the way up to 9,000 rpm, but Mader said a higher redline is technically possible.

The engine inside the road-going model is nearly identical to the ones in the mid-engined 911 RSR, the 911 GT3 Cup, and the 911 GT3 R race cars. In the RSR, the engine can rev up to 9,500 rpm. But while it’s technically possible, it would require some radical changes to the 911 GT3 RS. For [the new GT3 RS], [9000rpm] is matched perfect to the whole system,” he said. “Now I have to speak to my colleagues and we will have a car, and we will have 9500 revs, and matched to that all to the gearbox, then we will work on that technical side, which should be possible ... but [although] we have that engine for the racetrack, the lifetime aspect for road car is different."

If it does get the green light, a street-legal with a redline of 9,500 rpm would be one of the highest-revving production cars ever made, surpassing hypercars like the 918 Spyder, which revs up to the 9,150 rpm of and the LaFerrari, which revs up to 9,250 rpm.

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Porsche Macans Dressed Up To Look Like Race Cars In Singapore

Porsche always finds time to celebrate its motorsport icons.

Porsche loves to celebrate its motorsport past, and rightly so. Over the course of 60 years the German automaker has experienced tremendous success on the track, and the technology that helped make that happen typically finds its way to production cars. As part of continuing that celebration, Porsche has taken five Macan SUVs and given each one of them a historic racing livery. They were then sent through the streets of Singapore to show off.

First up is the Martini liveried Macan. It’s immediately recognizable with its blue-red-silver Martini Racing colors. The Porsche-Martini partnership dates back to 1970 with the 917, which took part in, among other races, the 24 Hours of Le Mans. Porsche sent this Macan to Holland Village, Singapore. Next up is the Rothmans livery Macan, a paint scheme first shown at the 1982 24 Hours of Le Mans with a Porsche 956. The 956 also set a Nurburgring race record time of 6:11.13. This Macan was photographed at Armenian Street. The Pink Pig Macan you see here is in Singapore’s Chinatown district and, yes, it’s pink. At Le Mans in 1971, the 917/20, a one-off experimental car, took part and literally stole the show.

The 917/20 was unique because of its wide body and exceptionally rounded wheel cutouts. Pink was decided upon because why not. Even the 917/20’s body parts were labeled according to butcher-style cuts. Next up is the Salzburg design Macan, showcased in Ann Siang Hill. Its red paint symbolizes the 917 KH, the first Porsche to secure the first of 19 Le Mans victories. This iconic Porsche red debuted 45 years ago when Porsche secured its first Le Mans win. Lastly is the iconic and instantly recognizable Gulf livery. Photographed in Haji Lane, the light blue and orange color scheme has adorned Porsche race cars since 1970. A Gulf liveried 917 was also the star car in Steve McQueen’s epic racing movie, “Le Mans,” released in 1971.

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Porsche 911 Project Gold Isn’t Street Legal In Most Countries

Blame modern emissions and noise regulations.

At Pebble Beach last week Porsche unveiled the prestigious Project Gold, an air-cooled 993-generation Porsche 911 Turbo for the 21st century. With its vintage styling, striking gold paint, twin-turbo flat-six engine, and luxurious interior, it’s hands down one of the most desirable Porsche 911s we’ve ever seen. However, there’s a catch if you were hoping to own it – it isn’t street legal.

Speaking to Jalopnik, Philipp Salm, head of sales and marketing at Porsche Classic, explained why the car can't be registered for road use. While it's based on a body shell and chassis from a 1990 993 Turbo that was never used, it’s still technically a 2018 model year car. This, of course, means it has to comply with modern emissions and noise regulations.

The US and Europe has notoriously strict regulations, and Salm confirmed there is no way “an air-cooled engine with specs from the 1990s” would ever pass them. You can still admire it in your garage or take it for a spin on a race track, but if you want to pose in it on the public road you’re out of luck.

Salm did, however, point out there are “certain countries” where Project Gold could possibly be registered for road use. According to Jalopnik, a Saudi businessman quizzed a Porsche representative at the reveal event to find out if it could be driven on the road, and after choosing his words carefully they confirmed that it could be possible in some countries with fewer regulations.

Project Gold is finished in the same Gold Yellow Metallic as Porsche 911 Turbo S Exclusive Series, complemented with gold accents in the interior. Under the hood is a brand new 3.6-liter twin-turbo flat-six engine developing 450 hp, with performance matching the original 993-generation Turbo S. The modern Porsche 993 Turbo will be going under the hammer at RM Sotheby’s Porsche 70th Anniversary Sale in Atlanta, Georgia on October 27. We wouldn’t be surprised if the owner finds a way to make it street legal.

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